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The MSOIA Video Series with Mediatel: Part 1: Paying Attention to Attention with Karen Nelson-Field

Updated: Aug 27, 2021

We are pleased to announce the launch of the Making Sense of It All video series in partnership with Mediatel.

In the series, we will speak to industry leaders and experts on what the challenge of MSOIA means to them. Each short video will be hosted on the Mediatel website; you will be able to find links to each on our blog.

Today, we hear from Karen Nelson-Field, whose research helps us understand what drives consumer attention and how we can use that knowledge to build more effective advertising. Karen speaks with our Partner Brian Jacobs; you can see the video (approx 10 minutes) here:

If you want to learn more about Karen's work, you can find her at Amplified Intelligence, here:

Crater Lake can show you how attention scores can be added into our holistic measurement and optimization solution, giving you an ability to understand the role attention plays in your success.

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