thoughts &
notes

Is your brand underfunding advertising? You’re probably not alone.

In over 20 years of helping brands measure and improve their advertising impact, we’ve found a striking pattern: nearly every brand we’ve...

Jul 291 min read

Credit: The Athletic, Jul 15, 2025 On July 12, Amanda Anisimova stepped onto the largest stage in women’s tennis; one rung from its...

Jul 242 min read