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thoughts &
notes


dbeaton9
3 days ago2 min read
Is the annual budgeting ritual holding your brand back?
The annual budget setting exercise is a rite of passage for every marketer once they become responsible for a budget, in most companies....
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dbeaton9
Feb 73 min read
Want to reduce churn? Don’t model churn.
At least, don’t model churn as your only step. A very common approach to churn reduction is to build predictive models which are intended...
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