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thoughts &
notes


A cautionary tale...
There’s a wave of social posts lately touting the ROI of one media channel over another. You’ve seen them: “Channel X delivers an ROI of...
dbeaton9
Jun 192 min read
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MMM + CRM = ROI
Image credit: ChatGPT There is a class of marketer whose business model gives them a distinct advantage. The group includes banks,...
dbeaton9
May 73 min read
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