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thoughts &
notes


Advertising Leverage = CMO clout
Image credit: ChatGPT The March 2025 SpencerStuart CMO Tenure Study ( https://www.spencerstuart.com/research-and-insight/cmo-tenure-study...
dbeaton9
Mar 263 min read
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Is the annual budgeting ritual holding your brand back?
The annual budget setting exercise is a rite of passage for every marketer once they become responsible for a budget, in most companies....
dbeaton9
Feb 122 min read
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