I was happy to appear on the latest WARC podcast, talking digital ad fraud and marketing effectiveness. We discussed why it is hard to tackle digital ad fraud, the cast of characters in the story (Ostriches, Hospital Gowns and the A&C!) and what every brand can do now.
You can find the podcast on WARC, Spotify or your favourite podcast platform:
Listen to this episode from The WARC Podcast on Spotify. This week WARC talks ad fraud with US Commissioning Editor Cathy Taylor and David Beaton, of Navigation ME and Crater Lake & Company. How measuring and optimizing against real-world effectiveness outcomes can help to make bots irrelevant. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter. open.spotify.com