At a time of immense
we make sense
of it all
What do we provide?
Clear answers to the questions you have around your toughest marketing decisions, regardless of the scale and the complexity of the challenge
Photo credit: Joren@Joren78/Unsplash
How I Can Help You
Photo credit: Mocha.org
What can you expect?
A totally new and innovative approach to maximising marketing effectiveness and
delivering profitable growth for your business
How do we do this?
We fuse insights from a range of disciplines into a SINGLE clear narrative that bridges marketing and financial decision making. Our fully integrated disciplines include:
~Market Research ~Predictive & Optimization Analytics
~Creative Strategy ~Media Strategy
Photo credit: Faye Cornish/Unsplash
Photo courtesy of Crater Lake National Park
Who are we?
We are Crater Lake & Co, a marketing collective comprising complementary areas
of expertise, with operations in New York, Toronto and London
A collective because we believe that not only does the “silo’ing” of skills get in the way of understanding the bigger picture, it’s also a direct and indirect cost to your business
And in case you were wondering, our name is inspired by Crater Lake, Oregon. Home to the clearest water on the planet
Photo credit: @Baden Travelli/Unsplash
Who do we work with?
Between us, we’ve worked across most categories, mainly for FORTUNE 500 companies. These include, American Express, BSkyB, Delta Air Lines, Heineken, Staples, The Coca-Cola Company, TSB Bank, Unilever
When should we talk?
If you have access to more data than ever before, yet the story of what that data truly means is unclear,
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Many companies have the pieces of the measurement puzzle in place. The real challenge is in crafting a clear performance narrative. This is where Crater Lake & Co
PETE MARKEY, Chief Marketing Officer, Boots UK
Crater Lake are integrators in a dis-integrating world
JOHN BARTLE, ex-CEO, Bartle Bogle Hegarty