What do we provide?
Clear answers to the questions you have around your toughest marketing decisions, regardless of the scale and the complexity of the challenge
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How I Can Help You
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What can you expect?
A totally new and innovative approach to maximising marketing effectiveness and
delivering profitable growth for your business
How do we do this?
We fuse insights from a range of disciplines into a SINGLE clear narrative that bridges marketing and financial decision making. Our fully integrated disciplines include:
~Market Research ~Predictive & Optimization Analytics
~Creative Strategy ~Media Strategy
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Photo courtesy of Crater Lake National Park
Who are we?
We are Crater Lake & Co, a marketing collective comprising complementary areas
of expertise, with operations in New York, Toronto and London
A collective because we believe that not only does the “silo’ing” of skills get in the way of understanding the bigger picture, it’s also a direct and indirect cost to your business
And in case you were wondering, our name is inspired by Crater Lake, Oregon. Home to the clearest water on the planet
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Who do we work with?
Between us, we’ve worked across most categories, mainly for FORTUNE 500 companies. These include, American Express, BSkyB, Delta Air Lines, Heineken, Staples, The Coca-Cola Company, TSB Bank, Unilever
When should we talk?
If you have access to more data than ever before, yet the story of what that data truly means is unclear,
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Many companies have the pieces of the measurement puzzle in place. The real challenge is in crafting a clear performance narrative. This is where Crater Lake & Co
PETE MARKEY, Chief Marketing Officer, Boots UK